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How I Built A $37 Million Insurance Agency In Less Than 7 Years, by Darren Sugiyama
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Darren Sugiyama, nationally known author and business consultant has disclosed the secrets of his insurance industry success. His story will amuse and inspire you to take your company to the next level. Proven results...every time!
- Sales Rank: #171091 in Books
- Published on: 2011-03-07
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .33" w x 6.00" l, .44 pounds
- Binding: Paperback
- 130 pages
Most helpful customer reviews
160 of 167 people found the following review helpful.
Scam Artist
By Internal Conquest
I can give you a summary of the book aka the real story of how this company was created.
Darren wants to start an insurance agency. So he applies for a business license and employs immigrants seeking work visas. The immigrants know that their work visa is contingent upon their employment and they are willing to do whatever it takes to stay in the country, as long as it is not illegal. Darren instructs the immigrants to tell every new employee that they hire that they are making close to a six figure incomes in three years, and that this was accomplished by following Darren's business model and sales script. Since lying to college students is not illegal, the immigrants go along with it. Next Darren holds group hiring sessions to quickly recruit recent college graduates. These college graduates are instructed to cold call 8 hours a day to prospect small businesses that want to switch insurance agents. Any appointments booked by the recent college grads are attended by Darren or one of the immigrants. During the appointment, they will tell you that they can save you 22% on your insurance premiums by switching brokers. What they really mean is that they'll downgrade your plan so you receive less benefits and pay lower premiums. It's nothing ground breaking, but when you have dozens of college students cold calling local businesses 8 hours a day, you eventually find some people who are willing to switch brokers. It's a number game.
Many college grads stick around for months, sometimes even years before finally realizing that Darren never had any intent on sharing the full commission that he promised. He only shares commission with the immigrants so that they can uphold the image of success and one or two females that he befriends. Eventually the college grads realize that this is a sham, they inevitable search for new work and Darren keeps the accounts and commission to himself. Repeat this cycle after almost a decade and now Darren is rich because literally hundreds, possibly up to a thousand college graduates, have worked for months at a time making cold calls to prospect small businesses, only to leave those accounts behind.
Want proof? Here's a link to when Darren started applying to get employees on work visas from myvisajobs.
myvisajobs(dot)com/Visa-Sponsor/Apex-Outsourcing-Insurance/693690_Visa(dot)htm
Two of the originally employees on work visas are Scott Boyd and George Mihov shown in this video.
youtube(dot)com/watch?v=fYmUDNTvPdE
The first employee is Scott Boyd, he is ethnically caucasian but he had an Indonesia citizenship.
He received his degree from Jakarta. Here's proof from his own linkedin website.
linkedin(dot)com/pub/scott-boyd/12/534/72b
The second employee in this video is George Mihov, from Bulgaria. Here's proof from his company bio on united AMG website.
unitedamgpartners(dot)com/about-us(dot)html
Now here's proof that he uses college grads for free labor. These reviews are written from his former employees from Glass Door website who confirm that he's using recent college grads as a source of free labor.
glassdoor(dot)com/Reviews/Apex-Outsourcing-Reviews-E227457(dot)htm
The reviews are self explanatory.
Darren operates the same company under three different names to create the illusion of growth and diversity.
These companies are:
Apex Broker
UnitedAMG
DaVincifinancial
If you view the contact page on each website, they all have the same address in Irvine, CA. He's trying to create the illusion of success and wealth.
While this guy might not be breaking any laws, he is as shady as they come. He'll tell say things like, "there's enough businesses in a 10 miles radius to support all the new brokers", "if you stick with his program for three years, you'll make it too, but it's a tough job and not everyone is cut out to work on commission because some people just don't have what it takes". He's basically using reverse psychology on you to get you to think you need to work hard for free if you want to make it and if you don't, it's your own damn fault.
The truth is, there is no merit system in which the employees are promoted to ever receive commission. You only believe it is possible to achieve a reasonable income through this system because the immigrants parrot this lie to you. In truth, Darren just gives out just enough commission to sustain the illusion and keeps the rest for himself. As a real agent, you can get signed up by any health care provider on your own and collect 100% of the commission yourself from day one. As a new agent, you sometimes split commission and earn a draw during the training process. At APEX - you work for free and sign all your accounts under Darren's name.
He's been pulling the same trick on college students for almost a decade now. His ploy has probably evolved over time, but here's the real story behind Apex. The fact that he's even written a book to white wash his history is actually a smart move but it's also rather disgusting at the same time.
If Amazon continues to sell this book, I hope they re-categorize this to the appropriate section - "Fiction".
36 of 41 people found the following review helpful.
Inspiring ... far more compelling than I expected
By Priestington Insurance Services
This is one of the few books in recent memory that I actually enjoyed reading. I generally have pretty low expectations for books of this genre, but the combination of insightful advice and real world applicability gave this book a certain legitimacy and usefulness I've found similar titles lacking.
I've already put several of the strategies in this book into practice in my own life, and have been pleasantly surprised by the results. To be fair, I have a background in insurance that makes this book especially relevant for me, but this text has so much useful information that anyone who wants to build a better company or even just learn more about what it takes to be successful will get a lot out of this book.
28 of 32 people found the following review helpful.
Amazing Legacy in Action
By Jillian
This book embarked the beginning of a legacy being built by Darren Sugiyama and his team. Purchased in bulk by a multi-billion dollar company, I've had the pleasure of not only reading, but actually experiencing the training behind the story with the author himself. While my agency operates in a different fashion (as many do)the lesson has been engrained and our sales have continued to rise steadily year over year. I highly encourage to start with this read, then move to the next chapter, The Icon Effect.
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